I have to put a welcome letter on a website. I have to do this because the welcome letter is in the printed program, and if it’s in the printed program, it also has to be on the website. There, it either takes up valuable space for useful content, or it appears as a PDF that no one wants to download, especially to read a welcome letter.
I had the great pleasure of speaking at Empire Conference in New York City this year. And I don’t say that lightly. Empire Conference was one of the smoothest, chillest conferences I’ve ever attended, which is pretty good considering the cliches about the East Coast.
For images like photos and illustrations that are more-or-less formatted as a box (i.e. most editorial and illustrative graphics on the web), I feel like there should be just a small bit of processing. It’s a little something to give the elements a sense of intention in the layout. I think of it like when you graduate from hanging posters on your walls to framing actual pieces of art. One of the easiest ways to create this kind of intention is with a border or drop shadow. To me, images without borders look like chaperons at a teen dance, floating in and out of the main action, but always feeling a bit out of place.