Illustration of the designer by Marcus Tegtmeier

I’m Justin McDowell and I specialize in design & revolt.

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Picky Style: Vertical Cadence & Line-height

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I want to talk about the other vertical text measure, line-height. On Evergreen’s website, I chose a vertical cadence of 15px. That means, in an ideal world, all elements would align at increments of fifteen pixels down the page. Why fifteen? It’s a fairly arbitrary value. It seemed big enough to be significant, but small enough to be flexible. But that’s only the beginning.

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Picky Style: Uneven Paragraph Margins

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An illustration of uneven paragraph margins.

One of the things that I really like to do now is uneven paragraph margins. They maintain the association between headings and content, while still providing plenty of white space for the eye to find rest. It’s a fairly uncommon concept, but it works really well for me.

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The Three Coolest Dance Scenes

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Dance scenes occasionally get their due in movies, and a good sequence makes me want to jump through the screen and join in, even though I would probably ruin it. Here are three cool scenes that make me want to dance more.

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